GIVEAWAY & REVIEW: Maddie and Ashley

Ashley, the owner and brains behind Maddie and Ashley founded her business for much the same reasons I started blogging about shopping (only she was juggling the demands of a baby while I was juggling the demands of a job). As a brand new mother, Ashley found it hard to fit shopping for her precious little baby, Maddie, into her busy schedule. She soon realized the best time to shop was in the middle of the night when no stores were open, so she turned to online boutiques. She tirelessly shopped several stores, but she was never quite able to find all the favorite collections that she and her friends favored. So, Ashley being the inventive and mompreneur that she is, set about to build her own children’s boutique–open all day, every day, with all the things that moms look for in a children’s boutique. All in one convenient site!

Not only does Maddie and Ashley reflect the inspiration drawn from Ashley’s children, but the boutique is also filled with ideas she has gleaned from being a mom-in-waiting, an aunt to her nephew and a friend to other mommies. Ashley is very passionate about the items she features at Maddie and Ashley. She believes all little ones deserve the best in quality, style, and price. Maddie and Ashley’s signature style is fun, hip and trendy yet it also maintains the classic, timeless sweetness that we all want to see in children’s clothes.

As a shopper of this great little boutique, I can honestly say that you get the best–in style, quality and variety! I was a fan of Maddie and Ashley long before I became a blogger. After all, I’m a grandmother, and grandmothers need to know about these things. I have bought many a cute outfit from Maddie and Ashley and baby presents by the score!

Maddie and Ashley has a Louisiana State University Boutique reflecting Ashley’s passion for her alma mater. LSU is a tradition in her family, so Ashley has an unbelievable loyalty to the Tigers. You’ll find plenty of purple and gold in the Maddie and Ashley’s LSU Boutique. Most of the designs in the LSU Boutique are original and can’t be found anywhere else!

Molly & Millie Holidays Set~$35.99

Among the things I like about Maddie and Ashley, and it’s definitely one of the things you don’t find at most children’s boutiques, is their broad selection of brother/sister outfits. Not only does the boutique carry a great variety of some of your favorite designers–Baby Bunch, Cloud B, Elegant Baby, Mudpie, Sam & Sydney and more–they have plenty of complimentary outfits for boys and girls. Often, when I find complimentary outfits, the boys’ outfits are a little too babyish.

Wally & Willie Holidays Set~$35.99

You can certainly find that little baby look here, if that’s what you’re looking for. But as the mom of two boys and now the grandmother of a rough and tumble little fellow, I want my boys to look like little boys. At Maddie and Ashley, I can accomplish that look. It’s easy to find complimentary outfits without making your little boy look too prissy. Now that I’m the grandmother of a little girl AND a little boy, I want both of them look cute and gender appropriate, and I love the matching outfits! Aren’t these just precious?

Football Longall with Socks~$28

As a blogger, I often hear moms of little boys complain that they can’t find cute clothes for their boys. They often remark that all the cute things are for girls, but that’s certainly not the case at Maddie and Ashley. Just look at this adorable little outfit! It doesn’t get much cuter than this! Any dad will be proud to watch the big game with his little boy when he’s wearing this outfit!

Maddie and Ashley has great sales and if you’re new to the site, you’ll be thrilled with the deals . . . In fact, when you complete one of the entries (become a fan on Facebook, follow Maddie and Ashley on Twitter, or subscribe to her newsletter) for this contest, you’ll receive a coupon for 20% off your first order. And when you make a purchase of $200 or more, you get FREE shipping. Just enter voucher code SHIP200 at checkout (valid only in the continental United States).

GIVEAWAY: Maddie and Ashley is giving one lucky winner The Elf on the Shelf Gift Set ($29.95 value)! It’s a book! It’s a toy! It’s both in a box! But most of all, it’s a great Christmas tradition that you’ll want to start in your family.

This charming tradition began when author, Carol Aebersold, was answering her children’s (one of them is co-author Chandra Bell) questions as to how Santa knew who was really naughty or nice. Their answer came in the form of a small pixie-elf.

According to tradition, the Elf arrives at your home around the holidays, and the children officially adopt him by giving him a name. The Elf’s sole responsibility is to watch the children’s behavior and report to Santa each night. Each morning, when the children awake, they discover the Elf has returned from the North Pole (with a little parental encouragement) and is now resting in a different place. Unwittingly, the tradition provides an added benefit: it helps children control their behavior, knowing the Elf is watching.

The Elf on the Shelf Gift Set includes a 10 x 10 Hardbound Children’s Book richly illustrated by award-winning watercolor artist Coe Steinwart. The book includes a page to commemorate your family’s start of this memorable tradition. With the book is a vintage-style Pixie Elf that measures about 8″ tall. Of course, he’s wearing his trademark red suit with white collar.

The Gift Set comes in a keepsake storage box, and one of the features of this set is that you can register your Elf online! Remember, this Elf will become a part of your family, so you’ll want to name him after adoption. There’s a special section in the online registration that notifies Santa so that he can send your child a special note telling them all about his helper, the Elf.



REQUIRED ENTRY: Visit the Maddie and Ashley Boutique and leave a comment telling me about your favorite item (Trust me–you’ll have a hard time narrowing it down to just one).


  • 1 Entry: Like Maddie and Ashley on Facebook. We want to get that page up to 500 fans for a special giveaway and I’d love for one of my fans to be her 500th fan!
  • 1 Entry: Follow Maddie and Ashley on Twitter.
  • 1 Entry: Subscribe to the Maddie and Ashley newsletter by clicking here.
  • 1 Entry: Like Pennywise Panache on Facebook.
  • 1 Entry: Follow Pennywise Panache on Twitter.
  • 1 Entry: Update your Facebook status as follows: Elf On The Shelf Giveaway by Maddie and Ashley at Pennywise Panache
  • 1 Entry: Tweet about this giveaway as follows: Elf On The Shelf Giveaway by Maddie and Ashley at Pennywise Panache. Tweet daily to earn additional entries. Leave a comment indicating that you did so.
  • 1 Entry: Read my take on The Elf on the Shelf here and tell me something you’d do with your Elf to make him more magical to the children in your family. I had so much fun thinking up mischievous things that an Elf would do!

Contest ends at 11:59 PM on 12/24/10. Open to residents of the U.S. and Canada only.
CC has the winning entry and has been notified about her prize. Congratulations, CC!

If winner does not respond within 48 hours of notification, another winner will be chosen.



  1. meme says:

    To try and make things special on Christmas Eve we turn the computer on and track santa on Nordac radar. They get so excited watching santa go all around the world.

  2. loni says:

    I like the Paty Inc. Morning Sack with Ribbon

    trippyjanet at hotmail dot com

  3. kellye says:

    I love the Eland Kids Multi Patchwork Shorts

  4. Gianna says:

    Mudpie EIEIO Boys Set

  5. Kelly Ann T. says:

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