Stop Scrolling: Five Tips to Build Your Instagram Following
Most coffee businesses rely on social media—particularly Instagram—to communicate with customers. Here’s everything you need to know to be successful on the 'gram.
A Rose by Any Other Name: What To Call Your Coffee Company
The name you choose for your coffee business might be the most important decision you make. How four business owners came up with theirs.
How to Nail Your Next National Coffee Day Promotion
Take advantage of trending and fun food holidays—you can draw more customers in without a big marketing budget and have fun in the process.
Couplet Coffee Is Doing Coffee Social Media Better
How Couplet Coffee has gone off-script to achieve legend status on social media.
How to Make an Instagrammable Café
Instagrammability is a characteristic that’s frequently talked about in our industry. But what does that term mean—and what’s the value of it?
Be Bold: Embracing Maximalism in Coffee Branding
More and more coffee brands are incorporating big colors and bold designs in their branding. Why? We look at maximalism as a trend and as a window into the future of coffee.
Coffee Marketing, Part 3: Building Out Your Coffee Brand
Achieve success with your new coffee business by intentionally creating your brand.
Coffee Marketing, Part 2
Emily McIntyre of Catalyst Coffee Consulting continues her Coffee Marketing series with Part 2: More Offers = More Sales
Coffee Marketing, Part 1
After more than a decade selling coffee, Emily McIntyre is teaching others how to do it for themselves. In May of 2020, she created a simple system to sell coffee: “5 Steps to Actually…